Do you wear underwear?!?

This very controversial issue has come up several times within the span of my bike career.  I remember sitting around with the ladies before a race and giggling because one of the ladies didn’t know you weren’t supposed to wear underwear under your bike shorts.   I thought, who doesn’t know this?  To me it…

Quality last… wait, what?

Quality first. Right? That’s what we’re supposed to say. That’s what you the customer wants to hear? Right? When you have quality everything else falls into place. The customer is happy, your costs aren’t muddied up with rework and inefficiency, your reputation improves, your sales increase, you become the envy of other makers of stretchy…

Bike Jersey Branding: Advertising in Motion

“Why should I?” The advice from a six year old. And very good advice if the reason behind the ask is sound.  “Why should I eat my vegetables?” “Because they are full of nutrients that you need to grow.” “Why should I wear a helmet?” “Because it just might save your life if you should…

Three steps to a great race.

For most of my life, the biggest motivation for me to finish a ski race was so I could get a hot cup of Tang and a stack of cookies at the end. Then there were a few years when I just wanted to beat the 7th guy on our school team so I could…

From cake to revenge, the story of Venganza

Many of you know that I have collaborated with Borah Teamwear on a new line of triathlon gear. It’s been a dream come true. When I was little I would sit for hours, designing clothes with my Fashion Plates. In Mexico, much of my Miami Herald paycheck went to buying fabric and taking ideas scribbled…

Life as a brand ambassador

As of last July, I quit my “real life” job and decided to focus on training and racing as a Professional Cyclocrosser.  I felt my life was at a crossroads, I love my line of work, but having been in the health and fitness industry for 12 years, I wanted a break, and mentally needed…

Event Teamwear: Make it easy on yourself

So you have this huge event; a charity ride, a gravel grinder, a race. And you have always thought that it would be so cool to have a jersey or a singlet to advertise your event.  All your friends have said “I would so buy a jersey if you had one!” But how do you…

So you want a custom jersey…

Here is you: You have organized a team of friends that you are going to go and crush a Gran Fondo, or be mega fund raiser for a charity ride, or you are competing in a series of races. And you just want to look good, like a team, like a group of people who…