Do you wear underwear?!?

This very controversial issue has come up several times within the span of my bike career.  I remember sitting around with the ladies before a race and giggling because one of the ladies didn’t know you weren’t supposed to wear underwear under your bike shorts.   I thought, who doesn’t know this?  To me it…

Bike Jersey Branding: Advertising in Motion

“Why should I?” The advice from a six year old. And very good advice if the reason behind the ask is sound.  “Why should I eat my vegetables?” “Because they are full of nutrients that you need to grow.” “Why should I wear a helmet?” “Because it just might save your life if you should…

So you want a custom jersey…

Here is you: You have organized a team of friends that you are going to go and crush a Gran Fondo, or be mega fund raiser for a charity ride, or you are competing in a series of races. And you just want to look good, like a team, like a group of people who…